When a performer needs assistance finding a job, or taking an act or concert "on tour", a booking agent may be considered to handle arrangements related to the venture. Also known as a talent agent, a booking agent may act as liaison between the act and venue operators. He or she locates jobs or "gigs" for his client, and helps to ensure that contractual obligations are met on both ends. Clients may include musicians, bands, models, actors, comedians, and others in the entertainment field. Although agreements may vary, a booking agent is usually paid a percentage of the money his or her client receives for any job or gig arranged by the agent. A booking agent may work on an independent basis, finding clients on his own, or may be part of an agency, working with other agents to establish relations with a larger, broader spectrum of clients.
Depending on the client, a booking agent's duties may vary greatly. For musicians and bands, a booking agent may act as a representative of his client, contacting music venues for potential dates that his client may appear and perform. In addition, a music agent may arrange payment details with venue officials prior to the performance, and oversee any special agreements made between his client and venue officials. Likewise, the agent may work with outside promoters to help publicize the performance, and to help ensure high ticket sales.
Unlike a music agent, an acting or modeling agent may be responsible for contacting film and television industry professionals on behalf of his client to acquire tv spots, commercials, advertisement placement, and other suitable jobs for a particular client. His contacts may include casting directors for film or tv, fashion photographers, advertising agencies, and others. If his client is hired for a job, this type of agent may then coordinate or negotiate contractual agreements and payment. Like most any booking agent, acting and modeling agents are also usually entitled to a negotiated percentage of the client's pay.
Depending on the type of talent he or she is representing, one additional duty that a booking agent may be assigned to is maintaining a portfolio or media kit for his client to be distributed to potential "buyers." For musical acts, a media kit might include a video or CD of the client's work, along with photos and media clippings of the musician or band. For models and actors, these may include a résumé of previous related work, a head shot or photograph of the client, and other promotional materials.