We are independent & ad-supported. We may earn a commission for purchases made through our links.
Advertiser Disclosure
Our website is an independent, advertising-supported platform. We provide our content free of charge to our readers, and to keep it that way, we rely on revenue generated through advertisements and affiliate partnerships. This means that when you click on certain links on our site and make a purchase, we may earn a commission. Learn more.
How We Make Money
We sustain our operations through affiliate commissions and advertising. If you click on an affiliate link and make a purchase, we may receive a commission from the merchant at no additional cost to you. We also display advertisements on our website, which help generate revenue to support our work and keep our content free for readers. Our editorial team operates independently of our advertising and affiliate partnerships to ensure that our content remains unbiased and focused on providing you with the best information and recommendations based on thorough research and honest evaluations. To remain transparent, we’ve provided a list of our current affiliate partners here.

What does a Communications Specialist do?

By Mandi R. Hall
Updated Mar 02, 2024
Our promise to you
Practical Adult Insights is dedicated to creating trustworthy, high-quality content that always prioritizes transparency, integrity, and inclusivity above all else. Our ensure that our content creation and review process includes rigorous fact-checking, evidence-based, and continual updates to ensure accuracy and reliability.

Our Promise to you

Founded in 2002, our company has been a trusted resource for readers seeking informative and engaging content. Our dedication to quality remains unwavering—and will never change. We follow a strict editorial policy, ensuring that our content is authored by highly qualified professionals and edited by subject matter experts. This guarantees that everything we publish is objective, accurate, and trustworthy.

Over the years, we've refined our approach to cover a wide range of topics, providing readers with reliable and practical advice to enhance their knowledge and skills. That's why millions of readers turn to us each year. Join us in celebrating the joy of learning, guided by standards you can trust.

Editorial Standards

At Practical Adult Insights, we are committed to creating content that you can trust. Our editorial process is designed to ensure that every piece of content we publish is accurate, reliable, and informative.

Our team of experienced writers and editors follows a strict set of guidelines to ensure the highest quality content. We conduct thorough research, fact-check all information, and rely on credible sources to back up our claims. Our content is reviewed by subject-matter experts to ensure accuracy and clarity.

We believe in transparency and maintain editorial independence from our advertisers. Our team does not receive direct compensation from advertisers, allowing us to create unbiased content that prioritizes your interests.

A communications specialist is at the center of a company’s internal and external communications. Employed by businesses of all sizes, this person is typically a jack of all trades who is particularly good at communicating in the written form. Some of his many tasks might include writing press releases and memorandums, as well as collaborating with the advertising or public relations team. This specialist is often entry level and answers to upper management, though the specialist may also be on a higher employment tier, as well.

A communications specialist generally has a four-year college degree, often with a major found within the umbrella of communications. Journalism, writing, and marketing degrees can potentially be helpful to people who want to go into this field. These types of careers often start with an internship in a business field such as media or publishing, though just about any sort of company may hire a communications specialist. Additionally, the specialist may be contracted on a part- or full-time basis as well as hired to work from home or in the office.

These careers typically pay between $50,000 US Dollars (USD) and $60,000 (USD) annually, though salaries may drastically differ. The specialist must be capable of relating to public interest groups, investors, government officials and employees. He may address conflicts and resolutions, as well as maintain relationships with partners and competitors.

Where appropriate, a successful communications specialist is able to walk the thin line between professionalism and edginess. In the case of companies hoping to attract a young audience, the specialist needs to stay current on ongoing trends while being able to maintain a dignified stance.

With the advent and skyrocketing popularity of online social networking in the 21st century, many communication specialists are in charge of maintaining company Facebook®, Twitter® and LinkedIn® pages. On these pages, companies can advertise for free by simply telling their followers what they are up to. By doing this, the specialist is also able to solicit feedback. The communication specialist often tends to these tasks, frequently updating and refreshing the company social networking pages with fresh data. In this way, many communications specialist careers are not the typical “nine to five” jobs; rather, they’re consistently on the go.

Along with writing copy for the company to both the employees and the public, a communications specialist also often coordinates media-driven events. With or without the assistance of a public relations specialist, the communications guru may be in charge of writing speeches for press conferences, as well as occasionally giving such speeches. Part of the job description of such a specialist often includes contacting local media outlets such as newspapers and magazines to inform them of any upcoming events they may want to cover.

Practical Adult Insights is dedicated to providing accurate and trustworthy information. We carefully select reputable sources and employ a rigorous fact-checking process to maintain the highest standards. To learn more about our commitment to accuracy, read our editorial process.
Discussion Comments
By Melonlity — On Jan 25, 2014

There are a lot of former journalists winding up as communications specialists -- a condition that has accelerated as journalism has declined. It's a very good career option for reporters who suddenly find themselves unemployed and wondering what they should do next.

It's a competitive field, but a good journalist already has the skills to be an effective communications specialist.

Practical Adult Insights, in your inbox

Our latest articles, guides, and more, delivered daily.

Practical Adult Insights, in your inbox

Our latest articles, guides, and more, delivered daily.