We are independent & ad-supported. We may earn a commission for purchases made through our links.
Advertiser Disclosure
Our website is an independent, advertising-supported platform. We provide our content free of charge to our readers, and to keep it that way, we rely on revenue generated through advertisements and affiliate partnerships. This means that when you click on certain links on our site and make a purchase, we may earn a commission. Learn more.
How We Make Money
We sustain our operations through affiliate commissions and advertising. If you click on an affiliate link and make a purchase, we may receive a commission from the merchant at no additional cost to you. We also display advertisements on our website, which help generate revenue to support our work and keep our content free for readers. Our editorial team operates independently of our advertising and affiliate partnerships to ensure that our content remains unbiased and focused on providing you with the best information and recommendations based on thorough research and honest evaluations. To remain transparent, we’ve provided a list of our current affiliate partners here.

What Does an Advertising Consultant Do?

Nick Mann
Updated Mar 03, 2024
Our promise to you
Practical Adult Insights is dedicated to creating trustworthy, high-quality content that always prioritizes transparency, integrity, and inclusivity above all else. Our ensure that our content creation and review process includes rigorous fact-checking, evidence-based, and continual updates to ensure accuracy and reliability.

Our Promise to you

Founded in 2002, our company has been a trusted resource for readers seeking informative and engaging content. Our dedication to quality remains unwavering—and will never change. We follow a strict editorial policy, ensuring that our content is authored by highly qualified professionals and edited by subject matter experts. This guarantees that everything we publish is objective, accurate, and trustworthy.

Over the years, we've refined our approach to cover a wide range of topics, providing readers with reliable and practical advice to enhance their knowledge and skills. That's why millions of readers turn to us each year. Join us in celebrating the joy of learning, guided by standards you can trust.

Editorial Standards

At Practical Adult Insights, we are committed to creating content that you can trust. Our editorial process is designed to ensure that every piece of content we publish is accurate, reliable, and informative.

Our team of experienced writers and editors follows a strict set of guidelines to ensure the highest quality content. We conduct thorough research, fact-check all information, and rely on credible sources to back up our claims. Our content is reviewed by subject-matter experts to ensure accuracy and clarity.

We believe in transparency and maintain editorial independence from our advertisers. Our team does not receive direct compensation from advertisers, allowing us to create unbiased content that prioritizes your interests.

Being a successful advertising consultant usually requires a person with marketing or branding expertise, a creative mindset and excellent interpersonal skills. Essentially, these individuals help businesses develop an effective advertising strategy to promote goods or services. An advertising consultant can be employed by a consulting firm or may be self-employed as a freelancer. While the types of businesses that an individual works for can vary, his basic job duties are usually the same. These include meeting with clients, performing market research, choosing appropriate advertising media, creating sample advertisements and giving presentations to clients.

Meeting with a client is typically the first step an advertising consultant must take for each project. During this initial consultation, he will discuss information like the client's products or services, his advertising goals and his budget. It's important for the consultant to get a clear understanding of these details so that he can provide his client with the optimal marketing strategy. This can involve meeting with a single individual for small companies or a team of individuals for larger ones.

Once he has met with his client, the consultant will usually perform some background market research on the client's niche and target audience. For example, if a client has a jewelry-making business, an advertising consultant may research some different methods of promoting jewelry and how to effectively reach potential consumers. Both of these factors will ultimately determine the marketing strategy that the consultant employs.

Perhaps the most important part of this job is choosing appropriate advertising media for a client. The specific amount and types of media will differ between clients, but might include things like social media, online ads, promotional sales, television commercials and magazine ads. Choosing effective media for advertising often involves considerable brainstorming and experimenting with different possibilities before deciding upon an advertising campaign.

After he has devised some realistic marketing ideas, an advertising consultant will often create some sample advertisements for his client. For example, he might create a rough draft for a magazine ad that features a client's products. In other instances, he may create a website landing page that showcases those products.

Once he has come up with some draft ads and ideas, an advertising consultant will give a presentation to his client. This presentation will usually involve explaining his market research findings and his proposed advertising strategy. Along with this, he is likely to show the client his sample advertisements to get a better idea of what he has in mind.

Practical Adult Insights is dedicated to providing accurate and trustworthy information. We carefully select reputable sources and employ a rigorous fact-checking process to maintain the highest standards. To learn more about our commitment to accuracy, read our editorial process.
Nick Mann
By Nick Mann
Nicholas Mann, a professional freelance writer with over a decade of experience, helps clients achieve their goals by creating compelling content that builds authority, boosts exposure, and drives leads and sales. With a relevant degree, he crafts engaging content across a wide range of topics. His ability to understand and communicate complex ideas effectively makes him a valuable contributor to any content creation team.
Discussion Comments
By Grinderry — On Feb 05, 2014
I'm sure that there are a decent number of them in the field. They just aren't as popular as say, a Customer Service Representative. I'm of the mind that the future of business and individuals in this field may change drastically as now that technology has encroached upon just about every aspect of our lives. We are finding it even in our personal and professional lives in things such as social networking sites and being able to include a link that leads to a web page with all your professional information when you apply for a job. It could be that the future will be businesses sending media and data to you directly into your emails or to your tablet or smartphone without the need for a middle man of any kind.
By Realited — On Feb 04, 2014
I am curious to know what the salary range is for positions like this. I would imagine they would be decent enough to make someone want to remain in this field. I have never met anyone who claims this as a job title so I'm assuming there are not that many of them in the business. Or maybe it's that there are so many of them that the market is saturated?
By Grinderry — On Feb 03, 2014
The reason they call them consultants is because they only help a business to advertise and get their product into the public's eye. A lot of them aren't on the permanent company payroll so they're defined as being someone who's been brought on board to consult with the various departments of the company to help get their business out there. Usually when the marketing and advertising strategies have been completed and everything is in place for the product launch, the consultant is let go from the company -- with pay, of course.
By Contentum — On Feb 03, 2014
I am confused about the consultant part of the title. We don't call real estate agents consultants even though they do the same thing, except it's a house they're promoting instead of a business, or maybe I just have it confused and mixed up.
Nick Mann
Nick Mann
Nicholas Mann, a professional freelance writer with over a decade of experience, helps clients achieve their goals by...
Learn more
Practical Adult Insights, in your inbox

Our latest articles, guides, and more, delivered daily.

Practical Adult Insights, in your inbox

Our latest articles, guides, and more, delivered daily.