Every major social event seems to bring out a stream of men and women who are immaculately dressed and stylishly coiffed, attracting envy and interest in magazines and the news. Average individuals may look at photos from the red carpet and wonder how the stars pull off flawless outfits again and again. The secret is a style consultant, a professional who specializes in personal image, and using a style consultant is not limited to the rich and famous. Many style consultants are available for consultations with all sorts of clients, from high-powered movie stars who need help dressing for the Oscars to up and coming executives who want to look a cut above the competition.
Style consultants typically have extensive training in fashion and style, and they are knowledgeable about designers, styles, and trends. They may also study some psychology, and they excel at creating a polished, professional personal image which manages to capture the unique characteristics of the individual. Style consultants provide advice about what to wear, which hairstyle would be most flattering, and how to do makeup. They may also offer more general tips designed to promote a positive personal image, ranging from what car to drive to how to entertain at a cocktail party.
Working with a style consultant usually starts with a meeting where the consultant and the client get to know each other. The client can talk about the issues he or she wants to address, while the consultant can make notes about the client's figure, personality, and field of employment, using this information to provide suggestions which could improve the client's personal image.
Many style consultants go shopping with their clients, helping them pick out clothing and accessories which will be appropriate. They usually try to help their clients build large and diverse wardrobes, teaching their clients about what to wear in which situations, and providing advice about colors, coordination, cuts, and so forth so that clients can select appropriate clothes and accessories.
Sometimes, a style consultant fails, as evidenced by the “best and worst” coverage which appears in popular magazines after major events. A gown which seems like a good idea in the store might not work on the red carpet, or an elegant dress might be worn with a clashing hairstyle, or poorly-chosen accessories. Style consultants may also conflict with their clients over the image the client is trying to project, and occasionally client rebellion results in a fashion disaster.
What Does a Style Consultant Do?
A style consultant helps people determine the type of clothing that works best for them and decide which pieces suit their lifestyle best. If you are starting a new career, entering a new phase in life, or are curious about what type of clothes fit you best, a style consultant can help. Also, if you are going to a special event, a consultant can help you figure out what to wear.
A style consultant can either come to your home or help you online via video chat or email. To get started, the client fills out a questionnaire. It assists the consultant with getting a feeling for what their clients' style issues are and what they expect from the consultant. A consultant will take into account:
- Clothing use
- Personal style
- Body type
- Body shape
Sometimes, a consultant can also perform the role of a personal shopper. You will have a consultation with them and determine what look you want. Next, they will either shop online or in person for you. If you choose to buy your clothes, they can offer suggestions about your best clothing choices.
If you work for a company, you might pick out clothes based on a profile the client has created. After determining which clothes suit their style best, they send the clothes to the customer. Some customers may choose to come to the store where you work. In those cases, you will pick out clothes for the person in question during a styling session.
How To Become a Style Consultant
There are several ways to become a style consultant. There is no formal training required, but some may choose to get a certification from a recognized group. There are also certificates from colleges that you can complete. In class, you will learn about colors, fabric types, body types, and how to create an outfit. If you want to get a four-year degree, many stylists study fashion. Many of these certificates and degrees are online, so you do not have to worry about fitting classes into your schedule.
A certification is an excellent way to showcase your knowledge and make your clients feel more at ease with you. However, this is not the only way to show what you know. If you have an eye for style, you can start styling yourself, your friends, and your family to get an idea of what it's like to choose clothes for others. While having a solid understanding of your style is essential, styling others is different.
You can choose to create a website and get your clients. Blogging about fashion is a popular way to get clients and connect with others. It is also a great way to practice and show your daily outfits. You can also offer tips, guides, and tricks to look your best. If your blog is valuable to a client, they will be more inclined to buy your services when they need them.
You may want to showcase previous outfits you have created for various people. A social media account that you use regularly is necessary. It can be a great way to connect with clients and show happy customers you've styled.
No matter how you choose to become a style consultant, there are some basics you need to know. These include:
- Color theory
- How to style accessories
- How to layer clothing
- What clothes look best on different body types
- Items to wear for each season
- Basics you need every day
These are just some things you need to know to become a well-rounded consultant.
How Much Does a Style Consultant Cost?
The cost of a style consultant varies. Expertise and popularity sometimes dictate how much a stylist will cost you. The more well-known they are, the more their services will be. Some style consultants charge on a package basis, while others charge hourly. The average style consultant costs $50 to $500 an hour. Packages can range from $500 to $1000, depending on what services you are receiving. If you choose a prominent independent stylist, the cost may be higher.
The price of a consultant also depends on why you want to use them. If you need them to choose an outfit for an event or meeting, it typically will not cost as much as a complete wardrobe overhaul. If you decide to get styling services from a larger company, like a department store, sometimes their services are free depending on what you are buying. However, an independent style consultant will have more time to get to know you, your style, and what you hope to achieve with your new wardrobe.