No one path exists to become a commercial director, but most people get into the industry by getting some experience in film or a related industry, or by assisting other directors while working to build their portfolios. A specific degree in commercial directing does not exist, but formal education is possible through related degrees.
Directing is an art field, meaning that anyone who wants to become a commercial director has to be creative and have a sense of vision. This is what allows a commercial or other director to present advertising in a new, fresh and inviting way. Creativity does not negate the need for a basic understanding of marketing and directing tools and terminology, however. Several degrees offer some or all of this information.
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An ideal degree to pursue to become a commercial director is a film degree. It is possible to specialize in a particular area within this degree, such as editing or scriptwriting. Another good option is a marketing degree. Other educational paths such as cinematography, acting, drama, writing, communications or arts management also can work.
Field experience is a must-have regardless of whether a person decides to get formal training toward a commercial directing career. Many people who want to become a commercial director have acting experience, for example, serving in community plays or independent productions. Others take entry-level positions on production sets, assisting current directors. These jobs are crucial only because they build a person's resume, but also because they allow the individual to network within the arts and advertising industries.
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Once a person has some education, experience and networking accomplished, he can start to produce some independent commercials, usually for local agencies. They do not provide a lot of exposure, but they count toward the portfolio an individual has specifically related to commercial directing. With these work examples, new directors can submit applications for larger projects.
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One thing that often helps a person become a commercial director is concentrating on a specific niche. For example, he could concentrate on food commercials or advertising clothes. This helps the director hone in on how to market a specific product, which results in better portfolio material. This does not prevent a director from exploring multiple options and creating specific portfolios for individual commercial markets. It simply means that the director's value to a commercial production company increases with expertise — knowing one industry well is better than knowing many industries to a minimal extent.