We are independent & ad-supported. We may earn a commission for purchases made through our links.

Advertiser Disclosure

Our website is an independent, advertising-supported platform. We provide our content free of charge to our readers, and to keep it that way, we rely on revenue generated through advertisements and affiliate partnerships. This means that when you click on certain links on our site and make a purchase, we may earn a commission. Learn more.

How We Make Money

We sustain our operations through affiliate commissions and advertising. If you click on an affiliate link and make a purchase, we may receive a commission from the merchant at no additional cost to you. We also display advertisements on our website, which help generate revenue to support our work and keep our content free for readers. Our editorial team operates independently from our advertising and affiliate partnerships to ensure that our content remains unbiased and focused on providing you with the best information and recommendations based on thorough research and honest evaluations. To remain transparent, we’ve provided a list of our current affiliate partners here.

How do I Become a Concert Promoter?

Patrick Wensink
Updated Mar 02, 2024
Our promise to you
Practical Adult Insights is dedicated to creating trustworthy, high-quality content that always prioritizes transparency, integrity, and inclusivity above all else. Our ensure that our content creation and review process includes rigorous fact-checking, evidence-based, and continual updates to ensure accuracy and reliability.

Our Promise to you

Founded in 2002, our company has been a trusted resource for readers seeking informative and engaging content. Our dedication to quality remains unwavering—and will never change. We follow a strict editorial policy, ensuring that our content is authored by highly qualified professionals and edited by subject matter experts. This guarantees that everything we publish is objective, accurate, and trustworthy.

Over the years, we've refined our approach to cover a wide range of topics, providing readers with reliable and practical advice to enhance their knowledge and skills. That's why millions of readers turn to us each year. Join us in celebrating the joy of learning, guided by standards you can trust.

Editorial Standards

At Practical Adult Insights, we are committed to creating content that you can trust. Our editorial process is designed to ensure that every piece of content we publish is accurate, reliable, and informative.

Our team of experienced writers and editors follows a strict set of guidelines to ensure the highest quality content. We conduct thorough research, fact-check all information, and rely on credible sources to back up our claims. Our content is reviewed by subject matter experts to ensure accuracy and clarity.

We believe in transparency and maintain editorial independence from our advertisers. Our team does not receive direct compensation from advertisers, allowing us to create unbiased content that prioritizes your interests.

A concert promoter's job is one of the most varied and unpredictable in the entertainment industry. If you want to become a concert promoter, you must have an encyclopedic understanding of the process of booking a concert and getting the word out to the public. There is little educational preparation specific to this job that you can do in school, so real-world experience is crucial to your success. The job's main challenge is the high number of duties that you must perform, from negotiating with musicians and venues to marketing your shows in order to sell tickets.

There are no educational requirements necessary if you want to become a concert promoter, especially because many promoters work independently. There are many skills that can be developed and sharpened in school, however. Written and spoken communication is crucial to working with bands and creating performance contracts. Economics classes will help you understand finances and how to balance your books. Music classes, especially ones that expose you to a great deal of instruments and equipment, also can be handy in your preparations to work as a concert promoter.

Education isn't an essential qualification if you want to become a concert promoter, so you must gather a large amount of work experience to help you learn how to handle every conceivable angle of concert promotion. One job that will provide insight is to work as an assistant for an established concert promoter, because you will help him or her to organize and promote events and will have a knowledgeable source to whom you can ask questions. Working in a concert venue is another way to acquire an understanding of how bands, clubs and promoters work with one another. It also is a chance to deal with many aspects of the process, from setting up bands to handling lighting to overseeing ticket sales and paying acts at the end of the shows. If you have never worked in music but still want to work as a concert promoter, working in event planning, even for events such as weddings or corporate events, is a great learning opportunity.

The concert promoter's job is always evolving, and a large part of it entails dealing with anyone even remotely associated with the production. To become a concert promoter, you must develop strong relationships with music venues and artists or booking agents, whose role sometimes is handled by the concert promoter. After a venue and concert acts are in place, you must also work with radio stations, newspapers, magazines and online sources to communicate information about the concert to the appropriate market. Another duty often involves working with poster designers and printers to create a visual advertisement that can be posted on bulletin boards, walls and telephone poles or distributed to clubs and record stores.

Practical Adult Insights is dedicated to providing accurate and trustworthy information. We carefully select reputable sources and employ a rigorous fact-checking process to maintain the highest standards. To learn more about our commitment to accuracy, read our editorial process.
Patrick Wensink
By Patrick Wensink , Former Writer
Patrick Wensink, a bestselling novelist and nonfiction writer, captivates readers with his engaging style across various genres and platforms. His work has been featured in major publications, including attention from The New Yorker. With a background in communication management, Wensink brings a unique perspective to his writing, crafting compelling narratives that resonate with audiences.

Discussion Comments

Patrick Wensink

Patrick Wensink

Former Writer

Patrick Wensink, a bestselling novelist and nonfiction writer, captivates readers with his engaging style across various...
Learn more
Practical Adult Insights, in your inbox

Our latest articles, guides, and more, delivered daily.

Practical Adult Insights, in your inbox

Our latest articles, guides, and more, delivered daily.