Creative directors plan, oversee and approve ad copy or digital layouts and have at least an art director and senior copywriter report to them. A creative director job description always includes having strong abilities in promotion and marketing. There are several different types of creative director jobs that include senior copywriter/creative director as well as advertising, retail, digital and executive creative directors.
A senior copywriter/creative director may be an associate creative director job, as it is a step up from the highest level of copywriting. Copywriting is the creation of written ad copy. Junior copywriters have less than three years of experience, while mid-level copywriters have three to five years of experience and senior copywriters have five years or more experience. Many creative directors have seven to ten years of job experience. An art director, who is a senior graphic artist, could also have one of the types of associate creative director jobs such as senior art director/creative director.
Advertising creative director jobs are located in advertising or direct marketing agencies, whereas retail creative director positions are within individual companies or corporations. Those working within a company rather than an agency are said to work on the client side of the advertising business. Both jobs are basically the same and involve creating and implementing advertising strategies and delegating work to staff through the management of an art director and senior copywriter.
An executive creative director could require 15 years or more experience, as these types of creative director jobs are very senior level. A strong record of employee management is usually required for a job as an executive creative director. Proven experience creating effective marketing strategies is also important in these executive creative positions.
Digital creative director jobs are fairly new as they began with the growth of Internet advertising. These positions are usually highly technical and may require a bachelor of science degree as well as five to ten years of creative management experience. An understanding of different software programs as well as skills in digital creative advertising strategy is necessary. Digital creative directors may have a computer programmer reporting to them along with an art director and copywriter. Developing digital advertising campaigns and approving ad copy for banner and pop-up ads are some of the duties involved in digital creative director jobs.