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What is a Marketing Director?

By Ken Black
Updated Mar 02, 2024
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A marketing director is a person responsible for the overall marketing operations of an organization or business. The job requires not only having skill in the creative aspect of advertising, but also having the budgetary knowledge needed to plan appropriately. Thus, the marketing director must be an effective manager in terms of both budget, and the creative process. Time at the job will often be split between these two primary functions.

In the creative aspect of the job, the marketing director is responsible for overseeing the operations and planning of the marketing campaigns. In some cases, this will simply involve managing existing campaigns. In other cases, entirely new campaigns will need to be planned. Depending on the organization, and the extensiveness of the marketing effort, this may involve advertising in many different types of media including radio, television, Internet, printed publications and others.

In order to be truly effective and brand the image correctly, the marketing director, also called the director of marketing, will often make sure the message is consistent. When moving from one medium to the next, this consistency can sometimes get lost. Any loss in this consistency will weaken the overall image, and lead to a less effective marketing campaign.

The budget is another primary consideration. Often, because funds in the advertising or marketing budget will be limited, it is up to the marketing director to prioritize the campaign. Depending on the product and the target audience, one may decide to concentrate primarily on the television market, or perhaps it may be determines that printed publications, or Internet adds would yield better results. It should be noted that this is not the personal preference of the director, but usually a decision based on research and an experienced understanding of the market.

Director of marketing jobs are usually obtained in one of two ways. Some candidates will move from smaller organizations to larger ones. This helps them work with larger budgets incrementally throughout their marketing director careers. The other option is to work up the ranks within the marketing department at a single company, getting promoted from within the organization. This may be an advantage for many directors as they will gain familiarity with the brand, target market, and type of campaign being run. Top paying industries for marketing directors include satellite telecommunications, movies and video, and financial investment firms.

Practical Adult Insights is dedicated to providing accurate and trustworthy information. We carefully select reputable sources and employ a rigorous fact-checking process to maintain the highest standards. To learn more about our commitment to accuracy, read our editorial process.

Discussion Comments

By duxlove — On Feb 03, 2011

I know it's been said about a billion times, but the really big thing for marketing managers right now is social media. Basically, if you don't know how to create a public online profile for a company, then you're not going to get very far starting out as a marketing person, at least not nowadays.

By spiceyspivey — On Jan 31, 2011

@hottamales -- I'm not terribly up on the subject, but I do know tha tyou need at least a Bachelor's in marketing, although having a Master's is better. However, experience also plays a big part in whether you get hired or not, or the types of jobs that you get, since it is a very hand-on type of thing.

By HotTamales — On Jan 28, 2011

Could anyone tell me a little more about the education requirements for a marketing manager? I have been thinking about getting into this field, but I would like to know a little more about what is actually required to start off in it before I commit. Can anybody help me out?

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