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A crisis manager is responsible for dealing with major events that have the potential to cause serious harm to a company. It is a very important organizational function that carries a tremendous amount of corporate responsibility. Without an effective crisis management program and a competent crisis manager, companies can experience crippling financial losses that are very difficult, if not impossible, to recover from.
Often, crisis management employees work in teams as a part of a company's public relations or human resources department. In order for a crisis plan of action to be effective, a company must have a clearly defined set of actions that must occur whenever a critical situation occurs. This plan of action must address the specific threats that need to be dealt with in a crisis, as well as how those threats should be handled. Management personnel are often the ones responsible for defining the parameters for these types of situations.
In addition to being responsible for creating a plan of action in the event of a corporate-wide disaster, a crisis manager is also usually responsible for assembling a team of personnel who share responsibilities in the event of an emergency. This person might also be appointed as a company spokesperson, which means accepting additional responsibility for communicating with members of the media. Essentially, this means that the person in charge might be the one who has to give interviews to the media, hold press conferences, or issue press releases in response to emergency situations.
With this type of job comes a great deal of responsibility, which often translates to a great deal of pressure and stress. Crisis managers, therefore, need to work well under pressure and have the ability to remain composed even when there are dozens of different things that need to be taken care of at once. Individuals who hold these positions need to be able to function in a controlled, logical manner and be able to think quickly in any given situation.
A crisis manager is someone who carries most of the responsibility for maintaining a company's good public image when something happens that may make the company look bad. On a more positive note, crisis managers are usually compensated quite well simply because the job is extremely stressful and demanding. Overall, it requires a unique personality type to excel at this particular job, and not everyone is cut out to handle such an enormous amount of responsibility.