We are independent & ad-supported. We may earn a commission for purchases made through our links.
Advertiser Disclosure
Our website is an independent, advertising-supported platform. We provide our content free of charge to our readers, and to keep it that way, we rely on revenue generated through advertisements and affiliate partnerships. This means that when you click on certain links on our site and make a purchase, we may earn a commission. Learn more.
How We Make Money
We sustain our operations through affiliate commissions and advertising. If you click on an affiliate link and make a purchase, we may receive a commission from the merchant at no additional cost to you. We also display advertisements on our website, which help generate revenue to support our work and keep our content free for readers. Our editorial team operates independently of our advertising and affiliate partnerships to ensure that our content remains unbiased and focused on providing you with the best information and recommendations based on thorough research and honest evaluations. To remain transparent, we’ve provided a list of our current affiliate partners here.

What does a Web Content Manager do?

By Ken Black
Updated Mar 02, 2024
Our promise to you
Practical Adult Insights is dedicated to creating trustworthy, high-quality content that always prioritizes transparency, integrity, and inclusivity above all else. Our ensure that our content creation and review process includes rigorous fact-checking, evidence-based, and continual updates to ensure accuracy and reliability.

Our Promise to you

Founded in 2002, our company has been a trusted resource for readers seeking informative and engaging content. Our dedication to quality remains unwavering—and will never change. We follow a strict editorial policy, ensuring that our content is authored by highly qualified professionals and edited by subject matter experts. This guarantees that everything we publish is objective, accurate, and trustworthy.

Over the years, we've refined our approach to cover a wide range of topics, providing readers with reliable and practical advice to enhance their knowledge and skills. That's why millions of readers turn to us each year. Join us in celebrating the joy of learning, guided by standards you can trust.

Editorial Standards

At Practical Adult Insights, we are committed to creating content that you can trust. Our editorial process is designed to ensure that every piece of content we publish is accurate, reliable, and informative.

Our team of experienced writers and editors follows a strict set of guidelines to ensure the highest quality content. We conduct thorough research, fact-check all information, and rely on credible sources to back up our claims. Our content is reviewed by subject-matter experts to ensure accuracy and clarity.

We believe in transparency and maintain editorial independence from our advertisers. Our team does not receive direct compensation from advertisers, allowing us to create unbiased content that prioritizes your interests.

A web content manager is a person who updates websites that may need to be updated regularly, such as a blog site or website. In some cases, the manager may be responsible for producing web content. In other cases, he or she may just have content management duties which includes editing, posting and removing pieces from time to time.

One of the primary responsibilities of the web content manager is to keep his or her website operating at peak efficiency and making sure the information displayed on the site is very fresh. Most who need content managers understand the importance of always keeping the site informative and appealing. Therefore, any manager hired will need to sit down with the site owner and figure out what exactly they will want.

Some sites are updated very frequently, as frequently as multiple times in an hour's period. In such cases, the content manager can stay very busy. He or she may not only need to search for new material to put on the site, but also proof and edit that material, as well as write compelling titles or headlines of interest to local readers.

For those sites which allow discussion posts, the job may be even more difficult. This is because it is often a duty of the web content manager to make sure the discussions posted do not violate any laws or sense of good taste. While this latter description is subjective, it can be very important to those companies who are trying to project a certain image. Any material in either one of these categories will likely be taken down as soon as the manager becomes aware of it.

The web content manager often works through content management software (CMS). This software enables the manager to quickly makes needed changes at the click of a button. Further, it often places the text, video or audio into a template for uploading to the internet. In these situations, it may be there is very little design work actually left for the manager to deal with.

The web content manager may also rely, at least partially, on content producers to help keep the site up to date with different postings. While these should be read by the manager when he or she gets the chance, most writers are able to work independently. Often, the content they produce is acceptable as written, which can make the manager's job much easier.

Practical Adult Insights is dedicated to providing accurate and trustworthy information. We carefully select reputable sources and employ a rigorous fact-checking process to maintain the highest standards. To learn more about our commitment to accuracy, read our editorial process.
Discussion Comments
By nextcorrea — On Apr 21, 2012

How much do web content managers make and what kind of background and training do they need? I have been writing for the web for a long time but I do not have any formal training. I am also pretty shaky when it comes to HTML. Is there any shot that I could get one of these jobs?

By summing — On Apr 20, 2012

Most big sites will have some kind of web content management system that allows them to add, subtract or alter content more easily and efficiently than going straight to the HTML code. Without systems like these it would be nearly impossible to effectively manage a really content heavy site like Amazon or Microsoft.com.

By truman12 — On Apr 20, 2012

Just 20 years ago there was no such thing as a web site content manager. Now there are thousands of people performing this kind of job all over the world. Think about the internet. Most of it is words. Sure we get attracted by the pictures and video and downloads, but most of the internet is text. And that text is called content. Imagine how big a job it is to keep track of all this content, even on a single site.

Practical Adult Insights, in your inbox

Our latest articles, guides, and more, delivered daily.

Practical Adult Insights, in your inbox

Our latest articles, guides, and more, delivered daily.