We are independent & ad-supported. We may earn a commission for purchases made through our links.

Advertiser Disclosure

Our website is an independent, advertising-supported platform. We provide our content free of charge to our readers, and to keep it that way, we rely on revenue generated through advertisements and affiliate partnerships. This means that when you click on certain links on our site and make a purchase, we may earn a commission. Learn more.

How We Make Money

We sustain our operations through affiliate commissions and advertising. If you click on an affiliate link and make a purchase, we may receive a commission from the merchant at no additional cost to you. We also display advertisements on our website, which help generate revenue to support our work and keep our content free for readers. Our editorial team operates independently from our advertising and affiliate partnerships to ensure that our content remains unbiased and focused on providing you with the best information and recommendations based on thorough research and honest evaluations. To remain transparent, we’ve provided a list of our current affiliate partners here.

What does a Web Copywriter do?

Tricia Christensen
Updated Mar 02, 2024
Our promise to you
Practical Adult Insights is dedicated to creating trustworthy, high-quality content that always prioritizes transparency, integrity, and inclusivity above all else. Our ensure that our content creation and review process includes rigorous fact-checking, evidence-based, and continual updates to ensure accuracy and reliability.

Our Promise to you

Founded in 2002, our company has been a trusted resource for readers seeking informative and engaging content. Our dedication to quality remains unwavering—and will never change. We follow a strict editorial policy, ensuring that our content is authored by highly qualified professionals and edited by subject matter experts. This guarantees that everything we publish is objective, accurate, and trustworthy.

Over the years, we've refined our approach to cover a wide range of topics, providing readers with reliable and practical advice to enhance their knowledge and skills. That's why millions of readers turn to us each year. Join us in celebrating the joy of learning, guided by standards you can trust.

Editorial Standards

At Practical Adult Insights, we are committed to creating content that you can trust. Our editorial process is designed to ensure that every piece of content we publish is accurate, reliable, and informative.

Our team of experienced writers and editors follows a strict set of guidelines to ensure the highest quality content. We conduct thorough research, fact-check all information, and rely on credible sources to back up our claims. Our content is reviewed by subject matter experts to ensure accuracy and clarity.

We believe in transparency and maintain editorial independence from our advertisers. Our team does not receive direct compensation from advertisers, allowing us to create unbiased content that prioritizes your interests.

A web copywriter is a person who writes sales copy for the Internet. This can include direct pitch sales, content writing, and other things. In a more extensive definition these copywriters are basically responsible for not only creating sales through their words but also using words to increase traffic to websites.

The qualifications it takes to become a web copywriter may vary. Some people have experience writing offline ad copy. Others are just strong writers with a gift of gab that can translate into generating traffic and increasing customer interest. Many people are native speakers of the language in which they write, and have training in fields like marketing, journalism, or literature. This training or skills has to be paired with things people know about marketing via the Internet, and there are many places to learn how write specifically for the web.

There are a number of things that a web copywriter might do. He/she might create thoughtful and eye-catching titles for pages. Copywriters also have to add advertising text that will most appeal to the consumer. Additionally, these writers often write informational content. Trends in Internet indexing show that sites with content that makes judicious use of keywords help to improve search engine ratings. Great copy about a product or service is only valuable when customers visit a site, and content writing can be a means of increasing number of visitors.

When not creating, the web copywriter could be researching or editing. Since copywriters can work for many different companies, they need to have expertise knowledge in the products of the company, especially if they will write informational content articles too. Editing clearly plays a very important part. Poor grammar, spelling errors, and simply bad wording may not create a good impression about a company’s professionalism.

The web copywriter could work in many different settings and pay scale ranges significantly. Some copywriters work at home for copywriting companies or they start their own businesses to offer this service to other companies. At other times, a company decides to hire from within to produce content and copy. The degree to which this is successful depends on the skill of the writer and level of understanding about online marketing. As for pay scale, some people pay very low rates to copywriters; those who have an excellent reputation (and high ranking copywriting service websites) may make as much or more as offline copywriters.

Those interested in becoming a web copywriter should read more on the subject. There are many free sites that offer advice and guidance on how to find jobs or start a business. Some people find this profession lucrative, if they possess strong writing skills, clear understanding of web writing, and the ability to market. Initially, most people need time to develop their skills and a customer base before a higher income can be made.

Practical Adult Insights is dedicated to providing accurate and trustworthy information. We carefully select reputable sources and employ a rigorous fact-checking process to maintain the highest standards. To learn more about our commitment to accuracy, read our editorial process.
Tricia Christensen
By Tricia Christensen , Writer
With a Literature degree from Sonoma State University and years of experience as a Practical Adult Insights contributor, Tricia Christensen is based in Northern California and brings a wealth of knowledge and passion to her writing. Her wide-ranging interests include reading, writing, medicine, art, film, history, politics, ethics, and religion, all of which she incorporates into her informative articles. Tricia is currently working on her first novel.

Discussion Comments

Tricia Christensen

Tricia Christensen


With a Literature degree from Sonoma State University and years of experience as a Practical Adult Insights contributor...
Learn more
Practical Adult Insights, in your inbox

Our latest articles, guides, and more, delivered daily.

Practical Adult Insights, in your inbox

Our latest articles, guides, and more, delivered daily.