An entertainment publicist promotes projects and artists. He or she handles public relations duties as well as marketing strategies. Entertainment publicists communicate with reporters, journalists and other media to draw attention to creative projects that rely on readers, viewers or box office sales to be successful.
A theater publicist may also manage the productions. Monitoring ticket sales and promoting movies or plays by releasing video clips, or trailers, to the media is a main part of a theater publicist's job. Deciding how tickets are sold, such as their price point, as well as getting good publicity for the theater are other key responsibilities for an entertainment publicist who promotes plays or films.
Film studio or celebrity publicists often work with emerging actors; sometimes they may do promotional projects such as publicity campaigns with well-known movie stars. When representing an actor just beginning to be known in feature films, an entertainment publicist spends a large amount of time getting the artist's name out to the public, such as by preparing press releases. A press release is a news story that also promotes an event, person or business.
A music publicist also sends out press releases as well as works on publicity campaigns. Publicity campaigns may involve record signings or charity concerts. Entertainment publicists of all types contact journalists and reporters with possible story ideas for magazines or newspapers. An entertainment publicist of any type may hold a public event that includes a contest to win free tickets to a performance.
Publicists may appear on a local radio or television station and offer free tickets to viewers. The host of the show will have a story by interviewing the entertainment publicist about the upcoming production and its star performers. The actors or musicians may appear on the programs rather than the publicists.
Planning and overseeing the completion of advertising projects is a task most publicists do. They may even be employed by an advertising or public relations agency with clients in the entertainment industry. Entertainment publicists may oversee projects to create posters, ads and sweepstakes to help attract public attention for a music, film, celebrity or publishing client.
A book publicist plans signing tours for authors. Literary publicists may also oversee a website building project so that the author they represent has a viewer-accessible place for finding information about the books and signing events. Celebrity publicists may also work on planning and updating a website for the music or film artists they represent.