We are independent & ad-supported. We may earn a commission for purchases made through our links.

Advertiser Disclosure

Our website is an independent, advertising-supported platform. We provide our content free of charge to our readers, and to keep it that way, we rely on revenue generated through advertisements and affiliate partnerships. This means that when you click on certain links on our site and make a purchase, we may earn a commission. Learn more.

How We Make Money

We sustain our operations through affiliate commissions and advertising. If you click on an affiliate link and make a purchase, we may receive a commission from the merchant at no additional cost to you. We also display advertisements on our website, which help generate revenue to support our work and keep our content free for readers. Our editorial team operates independently from our advertising and affiliate partnerships to ensure that our content remains unbiased and focused on providing you with the best information and recommendations based on thorough research and honest evaluations. To remain transparent, we’ve provided a list of our current affiliate partners here.

What does a Publicist do?

Dana Hinders
Updated Mar 02, 2024
Our promise to you
Practical Adult Insights is dedicated to creating trustworthy, high-quality content that always prioritizes transparency, integrity, and inclusivity above all else. Our ensure that our content creation and review process includes rigorous fact-checking, evidence-based, and continual updates to ensure accuracy and reliability.

Our Promise to you

Founded in 2002, our company has been a trusted resource for readers seeking informative and engaging content. Our dedication to quality remains unwavering—and will never change. We follow a strict editorial policy, ensuring that our content is authored by highly qualified professionals and edited by subject matter experts. This guarantees that everything we publish is objective, accurate, and trustworthy.

Over the years, we've refined our approach to cover a wide range of topics, providing readers with reliable and practical advice to enhance their knowledge and skills. That's why millions of readers turn to us each year. Join us in celebrating the joy of learning, guided by standards you can trust.

Editorial Standards

At Practical Adult Insights, we are committed to creating content that you can trust. Our editorial process is designed to ensure that every piece of content we publish is accurate, reliable, and informative.

Our team of experienced writers and editors follows a strict set of guidelines to ensure the highest quality content. We conduct thorough research, fact-check all information, and rely on credible sources to back up our claims. Our content is reviewed by subject matter experts to ensure accuracy and clarity.

We believe in transparency and maintain editorial independence from our advertisers. Our team does not receive direct compensation from advertisers, allowing us to create unbiased content that prioritizes your interests.

The main job of any publicist is to manage and promote a client’s image. When it comes to movie stars and other celebrities, the job mostly involves personal brand management, which often includes creating hype about upcoming films or working to get ad sponsorships or other promotions. Many companies and private businesses also have publicists. The job of these professionals is similar in theory, but different in practice. Most of their work involves crafting press releases, pitching news stories about key achievements, and working with marketing staff to design advertisements and commercials.

Promotion Work

People and companies hire publicists to improve their image in the public eye. The day-to-day specifics of what a publicist does depends a lot of the setting, but promotion is almost always the central duty.

Publicists network constantly with journalists and marketing executives to ensure that their client’s name stays in headlines and news reports. He or she also keeps on top of any developments or advancements with a client’s business or personal life, and may act as the official spokesperson in the face of the media or other attention.

Damage Control

Much of the job also involves deflecting negative news, and making light of bad situations. If a pharmaceutical company’s newest drug is found to be dangerous, for instance, a publicist will try to mitigate the bad press, and will look for positive angles. The same is true for celebrities convicted of drunk driving, or who are experiencing troubles in their personal lives. A good publicist will try to keep the public’s attention on other things, such as career highs or new film or music releases.

Online Image Management

A lot of publicists today do substantial work online, often managing social networking accounts and monitoring blog posts. News outlets and gossip columns increasingly look to the Internet for news that is breaking, or “trending,” and in many cases, a well-timed post or network update can be the difference between the evening news and virtual oblivion. The best publicists understand both how to use online technology, and how to leverage it to a client’s advantage.

Work Schedule

While some publicists work a standard 8-hour workday, most find that regular weekend and evening work is necessary. This is particularly true where work with celebrities is concerned, as a lot can happen over nights and weekends that publicists need to stay abreast of. Publicists are often expected to travel to attend meetings or deliver presentations about a client’s activities, as well.

Required Training

Competition for publicist jobs is generally fierce, particularly when it comes to high-profile clients. Most of the time, professionals expect to start working at the bottom rungs of industry, and eventually build up to more glamorous positions.

Even for entry-level work, a college degree is essential. Most employers prize backgrounds in marketing, business, or advertising, and prior work within these fields is also usually an asset — particularly if it means a new hire has already established a list of valuable contacts. Full-time work experience is usually the most desirable, but internships and part-time work while in school can also be beneficial.

Practical Adult Insights is dedicated to providing accurate and trustworthy information. We carefully select reputable sources and employ a rigorous fact-checking process to maintain the highest standards. To learn more about our commitment to accuracy, read our editorial process.
Dana Hinders
By Dana Hinders , Writer
With a B.A. in Journalism and Mass Communication from the University of Iowa, Dana Hinders brings a strong foundation to her work as a freelance writer. After discovering her passion for freelance writing following the birth of her son, Dana has been a vital part of the Practical Adult Insights team. She also showcases her versatility by creating sales copy and content for e-courses and blogs.

Discussion Comments

By anon224995 — On Oct 25, 2011

I have had the joy to meet and work with Helen Grant. She is easily one of the best in the business -

By anon156810 — On Feb 28, 2011

How does Realtor create a relationship with a PR firm and or publicist in case they have a client looking for high end properties.

By anon155372 — On Feb 23, 2011

I too was looking for a publicist but my issue was I needed to feel comfortable with this person and they needed to be trustworthy, I chose this lady who I had worked with indirectly for several years. she is always on point. my hat is off to Brenda Gunter.

By James Williams — On Jul 28, 2010

I'm a 20 year old author and motivational speaker and was looking for a publicist to help with the work of setting up a tour for Kamerian Warriors?

By anon92987 — On Jul 01, 2010

I have had my share of publicists and what most of them do is simply take you money lol. Then I ran across a really good one- her name is Monique Tatum and she books my radio and tv appearances, sets up speaking arrangements for me at schools and advises me on my marketing direction. for years I did not know the answer to this question until I met her.

By anon89096 — On Jun 08, 2010

I am interested in finding a publicist for my daughter. She is a great dancer and needs to showcase her talent.

By anon87583 — On May 31, 2010

Please can you link me up with a PR company where i can do an internship because i intend to start my own company soon.

By anon48756 — On Oct 14, 2009

To answer the two questions above: there are many independent publicists who do freelance work. You can research PR companies, or find them through social networking sites.I am a freelance publicist myself. Hope this helps! Siana Brennick.

By anon46812 — On Sep 29, 2009

how do i get a publicist for my business?

By anon12951 — On May 16, 2008

How to go about getting a publicist for an emerging artist? Joyce Chambers

Dana Hinders

Dana Hinders


With a B.A. in Journalism and Mass Communication from the University of Iowa, Dana Hinders brings a strong foundation to...
Learn more
Practical Adult Insights, in your inbox

Our latest articles, guides, and more, delivered daily.

Practical Adult Insights, in your inbox

Our latest articles, guides, and more, delivered daily.