A print model is a person who models for shots that will be used in publications like newspapers, magazines, and brochures. In addition, print models are used for billboard campaigns and other large-scale advertising campaigns. Print models come in a variety of shapes and sizes and this area of the modeling industry is extremely diverse. However, it can be difficult to make it as a print model because competition is fierce and the pay for individual jobs can be very low.
Print modeling includes fashion modeling, advertising modeling, glamor modeling, and modeling for promotional materials like college brochures. A print model usually works in a specific area of the print trade. The type of modeling a print model focuses on is usually dictated by appearance. People who are tall, slender, and exotic in appearance can find work as fashion models, for example, while people with a more average appearance might be used in advertising modeling.
Some print models work as freelancers. They promote themselves with a variety of means in an attempt to get work. Others may work for agencies. Models who work for agencies are sent out on jobs that the agency thinks would be a good fit, and the agency is also responsible for promotion. Working for an agency can result in more steady work for the model, but the agency takes a cut of the proceeds, which means that the model needs to work more to make a living.
Like other models, print models usually need to be in excellent physical condition. Although the physical demands for print modeling are not as demanding as those for runway models, print models are expected to be physically fit with good skin and an interesting visual appearance. However, print modeling is also open to people who may be excluded from runway modeling, such as people with disabilities and people who are unusually short. In fact, departures from the norm can become a selling point for a print model.
Breaking into the modeling industry at any level requires dedication and hard work. Print models must be able to promote themselves aggressively until they start getting regular work and they must be prepared for long hours, discomfort on the job, and other challenges. Models who show up on time and are ready to work under any circumstances are more likely to be hired again, as are models with a good attitude who stay focused and relaxed on the job.