An event manager typically is involved in planning and overseeing events such as parties, receptions, and conventions. Depending on the event manager's employment situation, he may work on behalf of a vendor, such as a hotel or other venue in which events are often held, or may work independently of a specific vendor. The amount of responsibility assumed by event managers varies, but in many cases they assume primary responsibility for the logistics of the event and the coordination of all vendors who will be contributing to the event.
While many people are able to plan small parties and social get-togethers in their own homes, coordinating larger events, particularly when several third-party providers of goods and services are involved, can be a significant challenge. A good event manager is able to work with a host or hostess to get an understanding of his or her vision for the event, evaluate the budget and resources already available, and then select vendors appropriate to the event. On the day of the event, an event manager is typically responsible for making sure that goods and services are delivered as promised and that the event runs smoothly.
If an event manager works for a banquet hall, hotel, or other venue, his role may be slightly different than that of an independent event manager. Many event venues have strict policies regarding the use of outside vendors, so an event planner in such a venue would primarily act as a liaison between the individual or organization who wants to host an event and the property's approved or in-house vendors. The event planner could advise his client as to appropriate services needed for the event, such as catering, flowers, or even a dance floor and DJ. He would also ensure that the venue space is appropriately set up for the event and that caterers and other vendors and support staff perform their duties as required.
Independent event managers, on the other hand, may be charged with even more responsibility. The event manager may be responsible for locating a venue and then negotiating the cost of renting the space and its amenities. If the venue permits third-party vendors, such as caterers and florists, the event planner may likewise be responsible for ordering food and decor for the event room. Like other types of event managers, though, she will also be responsible for on-site coordination the day of the event.