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What Does a Boutique Manager Do?

Nicole Madison
Updated Mar 03, 2024
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A boutique manager usually has numerous responsibilities pertaining to the operation of a retail business. They include ensuring that the shop runs as it should on a daily basis and working toward customer satisfaction. A person with this job will usually hire and fire staff members, as well as handling their training. He or she also is responsible for handling inventory, pricing and the display of the store's merchandise, as well as monitoring cash flow, depositing cash and checks, and processing payroll. He or she also may handle the creation and implementation of store promotions.

Typically, a boutique manager has the job of hiring people to work in the store. Depending on the size of the boutique and its payroll budget, this may include hiring an assistant manager, sales representatives and cashiers. The boutique manager also is usually responsible for training the employees he hires and ensuring that they follow store policies. Likewise, a person with this title also may have the job of processing payroll. In many cases, a boutique manager also has to fire employees when they do not perform well or in the event that the company needs to downsize.

A boutique manager also is often responsible for displays of merchandise throughout the store. For example, this person may have the job of designing window displays that draw customers into the shop and stimulate them to buy. He or she usually also has the task of arranging the merchandise in the store so shoppers can find want they want while also viewing merchandise they didn’t enter the store to buy but may still find interesting. For instance, if a shopper enters a boutique looking for a dress, the boutique manager also may make sure purses, jewelry and other accessories are in the customer’s line of sight.

The daily opening and closing of the store also is frequently the responsibility of the boutique manager. This means making sure the store opens and closes on time each day by being present or making sure another employee is present at these times. In some cases, a person with this job may even have the responsibility of setting the times and days the store will operate each week. These decisions are typically affected by the area in which the boutique is located as well as when its target market is most likely to visit the store.

When a person takes on a job as a boutique manager, he or she usually handles a wide range of tasks required for running the shop on a daily basis. This may include greeting customers and handling complaints and requests, making sure items for sale are appropriately priced, and creating promotions to encourage people to enter the store and make purchases. He or she also may keep track of sales, exchanges and returns, as well as the movement of money into and out of the boutique. Additionally, he or she is usually responsible for ensuring that the shop's cash and checks make it into the store’s bank account.

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Nicole Madison
By Nicole Madison
Nicole Madison's love for learning inspires her work as a Practical Adult Insights writer, where she focuses on topics like homeschooling, parenting, health, science, and business. Her passion for knowledge is evident in the well-researched and informative articles she authors. As a mother of four, Nicole balances work with quality family time activities such as reading, camping, and beach trips.
Discussion Comments
By burcinc — On Jul 02, 2014

A boutique manager's main job is supervising other employees. But if there is a need, a manager may need to fill in for one of the employees.

I work at a boutique and see this often. If an employee doesn't show up for work, or if there are more customers than usual, my manager has to fill in wherever there may be a need. She might greet the customers or work at the cashier as needed.

So a boutique manager has to know how to run a boutique completely. He or she has to be flexible and adapt to the situation. I admire my manager a lot for these skills.

By serenesurface — On Jul 01, 2014

@stoneMason-- Since boutiques are small and have a limited number of employees, a boutique manager may have a wider range of responsibilities.

In a large retail store, there is usually a manager for each department store, as well as supervisors and other personnel. So the work load is shared among them. A boutique manager only has one manager, so the types of tasks are more numerous for the manager. But keep in mind that since the store is small and the amount of merchandise is less, it is not as difficult to manage a boutique as a large retail store.

By stoneMason — On Jul 01, 2014

I didn't realize that a boutique manager has so many responsibilities! This position definitely requires a lot of time and effort.

Nicole Madison
Nicole Madison
Nicole Madison's love for learning inspires her work as a Practical Adult Insights writer, where she focuses on topics...
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